Technology has allowed artists to engage on a more personal level through the development in technology and social media. Now we can follow and chat to our favourite artists on Twitter and Facebook, we can get an insight into their lives through their eyes on their Instagram and Keek accounts, all which add value to the relationship fans develop with their much-loved performers.
However, I feel that music consumption methods from the last are still a huge part of how the world consumes music today. A lot of people if they feel the CD or the artist means enough to them they will prefer to physically own a copy of the music rather than to pay for a download or even illegally download a copy for free. Having the CD makes the listener feel like the music is theirs. Having a CD may also benefit the artist as their fans may share their CD with friends and family, this could result in other copies of the music being purchased. A step on from this is that despite social networking allowing music fans more access to their favourite musicians, there is nothing quite like seeing their favourite artist live in concert and having a ticket to show they were there afterwards.
No comments:
Post a Comment